Fix not Copy

02 Aug 2026

A good strategy to break into a crowded market is not to look for what to copy but what to fix
This is a strategy that is used by a famous second place restaurant to claim the first position. The manager asked his employee to focus on what the top restaurant is failing to do, not what they are already good at.
- The matter of fact is that there is no point in trying to copy and play catch up to something other people are already good at, that would just make it such that you are always lagging behind. Instead try to focus on what your competitor is bad at, because once they realise that we have correct their flaws, we would already have enough market share to threaten them, and the field is suddenly balance again.
- Fix the problem, not copy the features

The Lazy Blog

Astro · Tailwind